Demographic change and the challenges associated with it (age-related diseases, severe courses of infectious diseases) already play a central role in medical care in the Western Pomerania region. The often-inadequate infrastructure in rural areas also makes it difficult to provide specialist care for people with limited mobility or the elderly. Universitätsmedizin Greifswald (UMG) is meeting these challenges with innovative concepts in research and patient care, especially by linking population-based and molecular research with the targeted use of digital applications.